CREATIVE DIRECTION
Please see my samples below across:
Brand Consulting, Brand Creative Strategy, Campaigns, Brand Identity, Brand Guidelines
Family Liqueur Launch
About the Project: A closeknit family approached the agency to help them launch a new liqueur brand that connotes the joy and heart of family celebrations, and the inspiration of the founder’s grandmother’s home in Peru, memories of childhood. mixed with his fun loving musical spirit.
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Agency: Gaudrey
Role: brand design, photo & video art direction, retouching direction, web design, social media art direction
Emerging Market Buildout
About the Project: Casa Don Ramón tasked the agency with a full brand buildout, positioning it for an entry into the US market. Together our team of agency leads, PR, social media experts, influencers, content creators, strategist, commercial videographers and photographers, editors, and producers created an impressive collection of brand materials, fun educational content, and an organic and engaged social media following.
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Agency: Gaudrey
Role: creative strategy, brand design, photo & video art direction, retouching direction, social media art direction, digital assets, illustration
Adaptable Branding System
About the Project: This photographer sought support with articulating her creative process and defining her portfolio goals, as a career review. With a series of ethnographic interviews, I created positioning, brand attributes, competitive analysis, and a flexible branding system that imbues her natural & sentimental sensibilities as an artist.
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Agency: Founta Creative
Role: brand strategy, creative strategy, brand design, web design, illustration
Brand Strategy & Capabilities Presentation
About the Project: The founder and I celebrated her independent studio launch by distilling her brand values and articulating her unique business goals. Together we defined her tone of voice, and I supported her with concepting the storytelling and writing strategic copy, resulting in a warm introductory capabilities deck for adoring clients.
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Agency: Founta Creative
Role: Brand strategy, copywriting, presentation design
Brand & Social Strategy & Content Creations
About the Project: Everyone needs a never holds back, supportive, and gregarious founder like Chantal of ChloroBlast Plants in their life. I supported her with bringing her exotic plant varietals passion project to life with brand and social media positioning, producing a content photoshoot, and setting her up with a dynamic and colorful branding system to allow her business to fully take off!
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Agency: Founta Creative
Role: brand strategy, creative strategy, brand design, copywriting, illustration, content creation
Brand Identity & Content Creations
About the Project: After starting her own coaching business, I worked with Helaine to develop all the materials important for sharing her love of wellbeing with her growing community. We developed a brand identity starter kit, a tone of voice, and a content library.
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Agency: Founta Creative
Role: brand strategy, creative strategy, brand design, copywriting, illustration, content creation
Studio Rebrand
About the Project: After working with this heartfelt boutique agency for years, I was honored to support them in the next phase of their growth by refreshing the brand identity, designing and wireframing the website, and supporting in art direction for the capabilities reel.
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Agency: Gaudrey
Role: brand strategy, creative strategy, brand design, templates, web design, art direction of agency capabilities reel
Cohesive & Elevated Brand Library
About the Project: Sing Weist was looking to articulate her point of view and be seen as an expert in her industry through her thriving consulting business. After defining her brand position, I worked to build out brand templates, example copy, custom brand photography, brand guidelines and collateral templates.
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Agency: Founta Creative
Role: brand strategy, creative strategy, brand design, illustration, content creation
Brand Materials, Illustration, & Collateral
About the Project: This was a fun challenge to create and educate audiences on the seasonal and dual locations of this business. The lead baker and founder and I defined her expressive style, and I supported their business launch with a library of digital, print, and social media assets.
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Agency: Founta Creative
Role: brand strategy, creative strategy, brand design, web design, illustration
